HISTORICAL CITIES, LOCAL AND FARMERS' MARKETS BETWEEN SQUARES, COURTS AND BARCHESSAS
Type:
Inter-territorial cooperation project
Project Code:
I-L-IT-016-004-008
Lead LAG: LAG Bassa Padovana
LAGs Partner: LAG Patavino, LAG Antico Dogado, LAG della Pianura Veronese, LAG Carso-Las Kras
Overall public contribution: € 968,500.00
Grant requested from LAG Patavino: € 250,000.00
General Project Objective:
The general project’s objective is then to support the territory partner’s turistic rural offering across the local and farmers' markets and related events scheduling. In this way, the local and farmers' markets will become events, and all of them will be the route through which the inhabitants, but especially the visitors / tourists, will discover the territory’s treasures affected by the project.
Through this project, different kind of actions and activities will be structured, but linked together in order to strengthen the target rural area heritage’s knowledge, supporting and consolidating the development of entrepreneurial skills and the promotion of local products and handicrafts.
Activities and measures description that will be activated by the LAG Patavino in its territory:
1. Activity information
331 Measure Training and information for economic operators in rural areas Action 1 Collective nature interventions of training / information, environmental education and on territory
Informative activities will be realized, which are open to all operators that fall under the project, in order to:
-inform economic territorial operators and farmers' markets operators in order to strengthen their preparation and participation of the local and farmers’ markets and related events, thus becoming territory guardians and ambassadors;
-locate a commitments paper and a municipal regulation to be shared and applied in each territory;
-schedule local and farmers’ markets and all related initiatives, using the markets as events to enrich the attractiveness of the territory;
Implementation method: Contract
Implementing subject: Accredited Training Organisations
Target group: Territorial Economic Operators
2. Rural heritage recovery, rehabilitation and enhancement.
323 Measure to Rural heritage conservation and rehabilitation Action 3 Historical-architectural heritage recovery, rehabilitation and enhancement
In this phase we will proceed to recover and enhance the sites of local and farmers’ markets, providing also extraordinary maintenance interventions. Interventions may relate structures with a particular importance, properties and buildings or squares that, historically, have hosted important moments tied with the rural areas world’s economy.
Implementation method: Directed by LAG
Implementing subject: Saletto city
Intervention localization: Piazza San Lorenzo Saletto Municipality
3. Events and promotional activities
313 Measure Tourism activities encouragement Action 4 Information
The local and farmers markets’s promotion and the rural tourism’s offering, connected therewith, will be achieved through:
-layout technical design for the local farmers' markets preparation.
Information points / corner design and implementation, to be included in the identified and scheduled local and farmers markets’ areas, whose layout will be the same for all partners and identified through an ideas competition. In this way, the identified local and farmers’ markets, will be recognizable and traced back to a single promotional action targeted to the enrichment of the rural tourism’s offerings
These areas will host traditional products and crafts considered the most representative target’s area, as well as informational’s materials related to the tourism linked with local and farmers’ markets but also with the territory outright’s promotion.
-OPEN MARKET's events creation and promotion
Each LAG partner will host the Open Market’s event in rotation, with the participation of the most representative economic territorial operators of all partner territories.
The market will be enriched by information/training moments to be acquainted with productions, the traditional processing methods (eg, learning how to make bread) and the rural tourism connected offering.
It will also set up a kind of map showing the circuit network operators such as restaurants, farms etc that will propose, in Open Market’s event occasion, traditional foods referred to the local culture.
-promotional actions
In this phase it will be realized an informative material (paper and/or media) relative to the local and farmers’ markets scheduling and related events, which it will be used as reinforcement of a turistic area’s offering.
Implementation method: Directed by LAG
Implementing subject: Padua’s Province
Target group: Citizens, tourists, territorial economic operators
View the press conference:
Sevizio TV Nordest News network for the territory
Services TV Pianura News The LAG, combine to enhance the tourism offer
Attachments:
-The Managing Authority RDP of Veneto Region - Plans Direction and Primary Industry Programs, with Decree n. 20 of 14.06.2012, approved the opinion of conformity relating to the Open Market Interterritorial Cooperation Project presented by the LAG Patavino fileadmin/user_upload/uploads/uploadsPATAVINO/Progetti_di_Cooperazione/Parere_di_Conformita__Open_Market__GP.pdf
-AVEPA’s Director Decree - Agricultural Padova Single Desk n. 444 of August 27, 2012